Wearing the Entrepreneur Hat

Well, I've done it. As I revealed in my last post, I'm so addicted to Etsy. So addicted that I opened up my own store.

For those of you who know me well, you know that I have a habit of creating things, making grand plans for them, and then never doing anything about it. Well, I finally decided to break the habit and Etsy made it easy to do it.

So, my shop is called Audrey's General Store. I'm still figuring out some of the details, but check it out and let me know what you think.




Well, I've done it. As I revealed in my last post, I'm so addicted to Etsy. So addicted that I opened up my own store.

For those of you who know me well, you know that I have a habit of creating things, making grand plans for them, and then never doing anything about it. Well, I finally decided to break the habit and Etsy made it easy to do it.

So, my shop is called Audrey's General Store. I'm still figuring out some of the details, but check it out and let me know what you think.

Enablement Junky

Hello, my name is Audrey and I'm addicted to Etsy.

What started out as mindless browsing (you know, once a day, just to see what the latest and greatest was) quickly turned into a full-blown addiction (feeling a small rush every time I would click on the "pounce" button unsure of what treasures were soon to be served up to me).

It's pretty amazing, really but for better or worse, with a little bit of effort, commitment, and investment, Etsy makes it possible for anyone and everyone to become an entrepreneur. It takes the pressure off of starting your own business (be it brick and mortar or online) and lays it out in easy to follow steps. It creates a community with forums, blogs, and helpful articles. It uses "success stories" to plays to that part in all of us that wants to leave our 9-5 in the hopes of being able to live off of our hobbies. Etsy is the new lemonade stand for adults and boy is it fun.

In this online age, I'm finding that the sites that enable and empower individuals are the ones that I'm most drawn to. There's Etsy, Blurb, Google Analytics, Vimeo...lots of places that break down the barriers of the old school, making once specialty services more accessible, and enabling each of us to explore our inner-entrepreneur/our inner creative/ourselves. Access is at the root of empowerment, and great ideas can come from a public that is empowered. (Ok, there are a fair amount of bad ones too.)

Thinking outside of yourself and beyond the active user

The other day a blind man borrowed my elbow to cross the street. As we made our way across Dolores Street, he told me that street-crossing had become particularly precarious in our neighborhood of late. Why? Because of electric vehicles. When they're coasting or running on battery, they're completely silent. So, an entire population that relies on their other senses (hearing in this case) to get by, is seeing the downside of our so-called vehicular advancements.

We often pride ourselves on having a "user-centric" mindset but this conversation on that Sunday highlighted for me the fact that we need to not only consider the active user but the passive user as well.

As designers, we are responsible for any interactions with our products whether it be the person behind the wheel or the one trying to cross the street. In this case, we need to adjust our lens and think of a way to add some noise to EVs so that they can be seen as a positive contribution by all instead of only by the majority while the minority, the blind, add them to another list of things that are life threatening.

What does complete trust mean?

At Swanton Berry Farms, you pay for what you take and make the change
yourself. As I watches customers infront and in back of me, it induced
a sense of over-honesty and protectiveness of the establishment.

The Os Gemeos Mural in NYC

There is so much detail to this mural that even after twenty minutes
of standing there, I was still discovering little treasures of
imaginative narrative. If you're in the neighborhood, I highly
recommend seeing it (Houston and Bowery).

Morning fog

The view from the Corona Heights dog park on a crisp morning.

"Really Good Fresh Jerky"

On route to Mammoth.

Mixed Signals

(Actually, these are the signs they use when they're working on my
street during the week.)

Happy Easter To All My Peeps

Repurposed Item

Workbelt turned planter--hanging planter.

The Poem Store on Wheels

Your poem. Your topic.

Sidewalk Suggestions

Introducing...The Nest

It took me long enough but I've produced three of these since Christmas. I call it the Nest because, well, it looks like one (please, if you have any other name suggestions, I would love to hear them). I wanted to use a traditional material (yarn) in a different way, while maintaining a simple look and feel (a la Muji). So, I stuck to natural tones of 100% wool yarn (sounds itchy, but it isn't) and opposing structural elements (a knitted band vs. loosely wrapped yarn) to create an interesting textural look (I hope).

What do you think? Should I try selling them on Etsy?

(Robert, you'll be happy to know that I am still and always will be a Scollar loyalist.)

Young Entrepreneurs

While walking in Hayes Valley today, Craig and I happened upon a young artist duo selling their artwork outside of their parent's store. Intava (10) and Allen (8) are true entrepreneurs and running into them today has reminded me that sometimes, you really don't need much to set up shop. Sometimes, you just need a good partner and a common passion.

Intava and Allen have been painting since September and their chosen medium is acrylic on plywood. They sell their pieces for $5 (small) and $10 (large) and paint in their storefront window/studio in between making sales. Upon purchasing one of their pieces, they'll offer to sign and include the date and their ages. Through this small venture, they're learning how to deal with customers, the value of money, and least of all, making money doing what you love to do.


Their signage is simple but sweet. Intava's favorite piece is the one with the swan family.

Look at all the art that they have produced in only 7 months of weekend work!

The artists, Intava (left) and Allen (right), posing with our newly purchased paintings.

The young entrepreneurs/artists in their storefront studio.

Craig opted for "Race Car 2009" while I went for an abstract that caught my eye.

Bling, Baby, Bling

My good friend Elyse co-curated a show at CCA's Playspace Gallery the other night that was a great commentary on the economy today and our relationship with our money.

Among the highlights include: a "Pity Party" section where you could make your case for money on the side of a jar (some of my favorites included "Cash for Kittens," "Unemployed Clowns Fund," and a picture of a bear), and a crocheted gold thread doily that included instructions based on the value of gold per day ("gold down 3 points today, decrease stitching by 2 rows").